My passion for this company didn't start as a business concept. it was created as a hobby to find a way to better produce beard care products that was healthier for my beard. Through my research over the past year i have discovered about 95% of corporate owned beard products contain alcohol. I have found various different ways to create amazing products that not only make your beard smell good, but heals the damage done to these alcohol derived products.
Outside of this company I strive for honesty, wisdom, and compassion. I am basically trying to better the outcome for my fellow bearded men to have a majestic look and feel to their beard.